July 8, 2016

What We Do

Every business involves decision-making.  Whether it is understanding how customers see and decide how to engage your business, whether the business needs to decide on a new strategy, or how to best engage employees in eliciting peak performance, every business needs to use data to formulate, understand, and engage in practices that expand market share.

Our specialty is designing individualized and people-centric data analysis.  Because our background spans neuroscience and psychology, we draw on modern personality research as well as data on decision-making and emotion to understand how a business functions, and how to improve its reach and scope.

We employ the full slate of big-data buzzword tools, having earned our data science experience in the realms of financial modelling, systems neuroscience, and functional brain imaging.  We can MVPA, Bayes, Neural Net, Latent Dirichlet Allocation, K-means, SOMS, Markov Chain, Hadoop, SQL, NoSQL, Agile Method, etc. with the best of them.  But these are just tools.  Our approach puts the hard thinking of empirical skill and clear explanation above all else.

We focus on organizations in the following areas:

  • Financial Behavior
  • Health Data and Behavior
  • Market Research and Consumer Behavior
  • Product Research and Development
  • Municipality and government data
  • User experience and crowd sourced data
  • Individual Peak Performance and Elite Athletes

That said, we are flexible, nimble, creative and joy-filled when it comes to data.  We can design and collect data as well as we can analyze it in any field or discipline.